We're pathologically social. We're professional leisurists. We're burrito lovers, bar flies, art whores and music nerds. We dish the good dirt, and we'll risk a parking ticket for a cheap sample sale. Sometimes, we blog drunk.
Holy lactose intolerance!
A press event last week formally heralded the partnership between the Beverly Boulevard’s insta-classic ice creamery and the California Milk Processor Board, the folks behind the insta-iconic “got milk?” ad campaign that drew white mustaches on celebrities long before Perez Hilton made a devil’s pact with his Photoshop.
The event was an opportunity to sample the recipes that chef/owner Bret Thompson shares as part of the promotion. Mini cups of milkie way malts, wee ice cream cones capped with a dulce de leche shell, berry tres leches cake: Everything looked amazing, but then again, what doesn’t at MILK?
Recipes are available online at www.gotmilk.com, in case you’re dying to break in your ice cream maker, candy thermometer and 1/2-inch pastry tip to recreate the signature macaron sandwiches at home.
I have to admit, though, aside from the general awesomeness of free ice cream on a sunny day, it’s difficult to see how the collaboration significantly affects either participant. It’s fantastic exposure for Thompson, but he pales in comparison to the ‘stached image of teenybopper-cum-Vanity Fair rabble-rouser Miley Cyrus as this month’s latest got milk? model.
Maybe Perez should be the next to surrender his upper lip. Wholesome? Hardly. Poetic justice? Uh, yeah.
(Perez, I want my 10 percent.)
—Jiyeon Yoo
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