The next Levi's 501 model: you
Want to become an instant mini-celebrity without
going the reality show route?
Between November 5 and 11, the folks at Paper magazine will be photographing
regular dudes and dudettes in their Levi’s 501 jeans for inclusion in the
February issue.
Here’s what you do: Hit up Paper's "Cultural Storefront" at 233 S. La Brea in Hollywood any day this
week (just look for the “5:01” mobile studio with the red Levi’s tab parked
outside). Make sure to bring your own pair of Levi’s 501 jeans—they can be
“short, long, old, box-fresh, shredded, crisp, or fashioned-out” (or, in our
case, BeDazzled). Each day at 5:01 p.m. (get it?) they’ll have a crew of
photographers snapping photos of regular joes and janes in their own jeans.
When you hit the big time, don’t forget your friends at Metromix who helped you
land your first big photo spread...—Amir Kenan