The inside scoop on the nightlife scene, from the gossip and power players to the latest trends and where to get your booze on. By Alexandra Le Tellier
Trend spotting: eco booze
What if you could lose weight, boost your immune system and stop global warming while getting drunk? That's what brothers Courtney and Carter Reum, both twentysomethings, have set out to do with VeeV, an açaí liqueur that's become all the rage at trendy bars like Winston's, Les Deux and Skybar.
The pros:
Not only is the booze packed with antioxidants, vitamins C and E, calcium, dietary fiber and protein, but the liqueur also has prickly pear, which supposedly fends off hangovers. What’s more, the Reum brothers are environmentally conscious: They use recycled packaging and soy ink, insist that their salespeople drive Hybrids and—the best part—they donate some of their proceeds to the Amazonian Forest, where açaí berries are harvested.
The cons:
You have to drink a lot of VeeV just to get the slightest buzz—this is coming from a light weight too. And, while the fruity alcohol doesn’t taste bad, it doesn’t taste all that remarkable either.
The bottom line:
If you'd rather burn a hole in your pocket than in the ozone, order a VeeV cocktail.
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