Go for the gold, stay for the bottle service

Shoestring Entertainment might be the name of Miller Uwanawich and Shan Markosyan's entertainment production company, but when it comes to opening a nightclub, they're all about extravagance! Not only are they renovating West Hollywood bar Seven with $100-per-gallon paint (it's been mixed with real gold), but the new owners are renaming the venue 24K because, they say, "it's the purest of all golds."

You can also expect gold-colored chandeliers and champagne buckets, not to mention a honey-hued backlit onyx bar and staircase when the venue reopens next month. Even more exciting (if you're a design freak like me), will be the sleek wood paneling designed to look like a Bentley dashboard. 

Like Crown Bar down the street, 24K will have one A-list night but then aim for an open-to-all vibe on all other nights. "Obviously we want it to be an upscale crowd," says the bar's marketing guy Clinton Ehrlich, who's working in-house along with Jamie Barren. "But we don't want to [...] snub people at the door." If you really want the royal treatment, though, you can splurge on $2,000 bottle service that includes car service.

What will make 24K different from Crown Bar, and every venue in the city, in fact, is that owners will also use the club as a location for their reality show (CW's shown an interest) that takes the "American Idol" concept to the next level by asking contestants to write their own songs. Since these guys also make films, they expect to use the space for Industry events as well.

24K opens August 31 with an opening bash to include girls dressed in gold body paint, little people pouring free vodka shots, and sexpot DJ Colleen Shannon most likely on the decks.

 
And speaking of new venues…
I'm told the spot formerly known as Forty Deuce will be called Bartleby and have a Brutalist design scheme. And remember Johnny's Cocktail Lounge across the street from Silverlake Lounge? Bobby Green (owner of Bigfoot Lodge, Little Cave and Saints and Sinners) is turning Johnny's into a 1970's style trucker bar. 

—Alexandra Le Tellier