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Rogan hooks up with Target
Being a high-end clothing designer slumming it for a low-end retail chain must be what it’s like for the hot girl in high school who wants to stay a virgin until she’s married; you want people to think greatly of your value, but making out with a much less attractive random stranger is inevitable. A girl can’t live on hugs and butterfly kisses alone! Rogan Gregory is the metaphorical hot girl/male designer in question—the latest in a line of larger-than-life visionaries to pair up with Target and produce a clothing line accessible to the masses.
Where Isaac Mizrahi, Todd Oldham, and Proenza Schouler have sewn before, so does Rogan Gregory. According to the man himself, ‘This partnership has been in the works for two years now. I told Target that if we collaborated, it would be on the condition that we use organic cotton and make it as sustainable as possible. They said yes to my fiber and sourcing demands, so it was a win-win situation I couldn’t really turn down.” Evoking a safari/surf/punk aesthetic, the clothes may not fit every body type perfectly, but the Target price is certainly right. Looks like the hot girl has finally met her match.
—Marcos Luevanos
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