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Kawakubo to 'Comme' to H&M
Some designers and labels just go together; Marc Jacobs and Louis Vuitton, Karl Lagerfeld and Chanel, Tom Ford and Gucci. It's not surprising that H&M would attempt to tap Comme des Garcons designer Rei Kawakubo to design a one-off collection for the Swedish fashion label. What is surprising is that she agreed.
A look from Comme de Garcons Fall/Winter 2008 collection
"I have always been interested in the balance between creation and business," Kawakubo said in a statement. "It is a dilemma, although for me creation has always been the first priority. It is a fascinating challenge to work with H&M since it is a chance to take the dilemma to its extreme, and try to solve it."
Following in the steps of Karl Lagerfeld, Stella McCartney, Viktor & Rolf and—most recently—Roberto Cavalli, Kawakubo's line will consist of womenswear, menswear, childrenswear and a unisex fragrance. The clothes will be available for purchase come November, scheduled to coincide with the opening of Japan's second H&M store (the first will open a mere month earlier) to be located in the shopping district of Harajuku—a Gwen Stefani favorite. I'm not sure why I'm so shocked, for it was bound to happen eventually—when you're as avant-garde as Kawakubo, sometimes there's nowhere else to go but mainstream.
—Marcos Luevanos
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