We're pathologically social. We're professional leisurists. We're burrito lovers, bar flies, art whores and music nerds. We dish the good dirt, and we'll risk a parking ticket for a cheap sample sale. Sometimes, we blog drunk.
Unisexy
Androgynous style isn't anything new—it's been around since biblical times—still, as a girly boy who is literally one missed haircut away from looking like Joyce DeWitt, I never thought I'd see the day it was used as a marketing tool. Leave it to American Apparel to coin the term "Unisexy," a label that is guaranteed to catch on as the "Metrosexual" of 2008. With androgynous style icons like Marlene Dietrich, Katherine Hepburn, Diane Keaton, David Bowie, Grace Jones, and Kurt Cobain, it's a wonder the epithet didn't catch on sooner.
Not all androgynous looks are winning; remember when Dynasty and Murphy Brown popularized shoulder pads? Still, I think what's so appealing about clothing that both men and women can wear is that it's usually well fitted, basic, inexpensive, and made in a gender neutral color. It makes sense that American Apparel—a company known for producing such garments—would take the initiative in championing this style archetype. It does make me wonder if the L.A. based clothing company is giving their customers what they want, or if it's simply a marketing tool to sell twice as many clothes. I just hope I don't someday regret wearing hats, racer back vests and skinny jeans as much as my mom regrets wearing two pieces of synthetic foam, used to level the playing field between men and women once upon a time in the eighties.
—Marcos Luevanos
Trackback URL: http://blogs-losangeles.metromix.com/vmix_hosted_apps/66/post/2208/trackback/