Remember when Jessica sang?
Watching Jessica Simpson continue to flounder in the world of...well…the world has, as of late, become less and less enjoyable. At first, seeing her struggle with her love life, red-carpet fashion and live performances was engaging because it made her someone we could relate to (sort of). Besides, who doesn't love a fallen pop star? These days, however, career ups are so high that when the mighty fall, I can’t help but feel their pain.
So it happened to Britney and Paris, and now it’s happening to Jessica—a perfume line, that is. I know that desperate times call for desperate name licensing, but I’d think that at the very least Simpson’s team would do its best to make both her product and advertising campaign unique—you know, create something that’s the antithesis of her music. Unfortunately, after taking a look at her ad campaign for the fragrance known as Fancy, I can honestly say I feel like it’s all been done before. As a matter of fact, everything about the product and its promotion reminds me of Sarah Jessica Parker’s premiere perfume, Lovely (released in 2005). The ethereal shade of pink, the Copperplate Gothic font—even the names sound similar.
While Jessica was probably told releasing Fancy would be a smart move, in reality it’s just another round of career roulette this retired pop star can’t seem to stop playing.
—Marcos Luevanos