Luring in the ladies
Hollywood promoters always
stress “the ratio.” As in, the girl-to-guy ratio. As in, dudes shouldn’t bother
showing up to a velvet rope unless
they’ve forked over $300 for bottle service and
have a Brazilian model on their arm. But maybe avoiding a sausage factory is as
easy as outfitting a bar with a pink motif. Take for example STK’s new lounge
Coco de Ville: If Emilio Pucci was in the business of designing bars (or Marcia
Brady’s bedroom), it’d probably look a lot like this! Imagine couches suspended
from the ceiling, paisley yellow fabrics and bubblegum pink walls.
Enjoy the view. Even though ladies have an easier time
getting in here, this joint only opens its doors to the super fabulous.
Coco’s not the only one going girly, though. I just took a tour of the Kress, located in the historic Frederick’s of Hollywood building, and the basement nightclub is girly in all the best ways: deep purple couches, shiny black tiles, pink-lit chandeliers. There’ll even be a champagne and make-up bar in the girls’ bathroom when it opens mid June. As if we girls need more reasons to escape to the bathroom in pairs!
—Alexandra Le Tellier